Why Conspiratorial Propaganda Works and What We Can Do About It. - Report

September 6, 2022
Conspiratorial propaganda is used to undermine democratic values, institutions in Ukraine. Our report explored audience vulnerability, resistance to such narratives.

Why Conspiratorial Propaganda Works and What We Can Do About It: Audience Vulnerability and Resistance to AntiWestern, pro-Kremlin Disinformation in Ukraine


Conspiratorial propaganda is increasingly used by mainstream political actors to undermine democratic values and institutions. Among other things, such political actors use accusations that Ukraine is now under the covert external governance of Western curators, creditors; George Soros and the International Monetary Fund want to exploit Ukrainian lands, while the USA deployed a network of bio labs in Ukraine.

A joint research project by Arena programme, Cardiff University, Internews Ukraine, Public Interest Journalism Lab and the Kharkiv Institute for Social Research has explored audience vulnerability and resistance to conspiratorial narratives, through a combination of media monitoring, polling and focus groups, which is depicted  in the analysis.

Research team :

Peter Pomerantsev, Director, Arena programme

Nataliya Gumenyuk, Co-Founder, Public Interest Journalism Lab

Angelina Kariakina, Co-Founder, Public Interest Journalism Lab

Inna Borzylo, Researcher, Public Interest Journalism Lab

Tetiana Peklun, Researcher, Public Interest Journalism Lab

Volodymyr Yermolenko, Analytics Director at Internews Ukraine; Chief

Editor at UkraineWorld.org

Vitalii Rybak, Analyst, Internews Ukraine

Denys Kobzin, Director, Kharkiv Institute for Social Research

Maria Montague, Projects Manager and Researcher, Arena

Jaroslava Barbieri, Doctoral Researcher, University of Birmingham

Martin Innes, Director of the Crime and Security Research Institute, Cardiff


Viorica Budu, Research Associate, Cardiff University

Andrew Dawson, Research Associate, Cardiff University

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