Ukrainians Create Eco-Alternative To Plastic Toothbrushes

February 18, 2021

The Ukrainian startup Effa makes disposable toothbrushes from paper and recyclable materials. Illya Kichuk noticed that thousands of plastic toothbrushes are thrown away each day. So he and his future wife Daria decided to create an eco-friendly alternative.

Effa’s toothbrushes can replace the plastic ones used in hotels and cruise ships.The toothbrush can be used for 30 days. The body of the toothbrush is made of fibers of the quickly-renewable sugarcane. And the head has recycable silicone bristles.

Effa’s toothbrushes can be found in world famous hotels such as Alila and Radisson. Effa also has a preliminary deal with Netflix’s office in California. Apart from toothbrushes, the team is developing a disposable hygiene kit with soaps, face masks, and toothpaste. They plan to sell it in the Ukrainian stores soon.

Author: Anna Yakutenko

The material was prepared with the support of the International Renaissance Foundation within the framework of the project Stories from Ukraine. The material reflects the position of the authors and does not necessarily coincide with the position of the International Renaissance Foundation.

Related articles

February 18, 2019

Automated Warriors: How To Recognise Twitter Bots

Bots have become a major component of information warfare in social networks. We explain how to recognise bots and stay aware of disinformation campaigns. This video...
Russian Aggression
April 3, 2018

Poisonous Link: Why Russia’s Crimea Bridge Is Dangerous for Ukraine and the Black Sea Region

On 14 March, 2018, Russian President Vladimir Putin visited his last destination in the pre-election tour—occupied Crimea. The first thing he inspected there was...